Inside Secrets to an iPhone App : how to design and develop and iPhone app and make money

Three Books for the Price of One

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Three questions I’m asked the most.
What do you need to sell on iTunes?
How long does it take?
What does it cost?
Path to success
My secret six phase process
Secrets to finding a developer you love
Not sure?
What sort of skills do you need?
Surprise, surprise, surprise...

What do you do first?
Educate yourself.
Separating the wheat from the chaff.

How to stand out from the crowd
Product definition statement, your North Star
Create a screen flow diagram
Computer Generated Designs
Things you should know about the iPad
Testing your design: Critical market research
10 minutes to a 100% better App
Testing on your iDevice (without coding!)
Make it make sense
Now unpack
Apple knows best
Creating your own look and feel
Benefits of creating a great app
Secrets to finding a designer
What I learned from outsourcing design
Where the rubber meets the road
Can’t afford a designer?

Time, money and scope
The beauty of bartering

Post your project to Elance
Other places where developers lurk
Paying for experience
Pick a Rising Star
And help them shine
Picking the right developer
A day in the life
Do as I say, not as I do.
The devil is in the detail
Real contractor love
Milestones and carrots

Testing is your job
Low tech advice
Detail matters here too
How to keep your developer happy
The 80% rule: When so-so is good enough

How long until it’s on iTunes?
Create a distribution build
Create a great product description
Then what?
Inside iTunes Connect

Why your customers are so great
Use Get Satisfaction for support

A sneak preview
Start promotion early.
Create a killer website.
Be as transparent as possible.

Don’t Copy
Sleep on it
Press releases are a waste of money
Forget hiring a lawyer if you can

Can you recommend a developer?
Do you have time to discuss my app idea?
What sort of business model should I use?
Are there any special websites that helped you?
Can you help me with the design specification?
How did you manage to get all this done at 5am?

About HappyTapper
HappyTapper Apps
Other places you can find HappyTapper
Design Tools
Recommended Vendors

Topics Index
About the author

It is because of you that I was encouraged to try creating apps, and your book was instrumental in my education!

Anyone who is looking to develop an iphone app must read this book. Carla cut through the learning curve. I can’t imagine getting through creating my app without her book. Each step of the way I reread portions of her book to clarify questions on so many ideas I needed help with. Using the book’s suggestions brought our expected cost down to 20% of what we originally expected.

This book was our first step toward understanding how to do this. An easy read, it help demystify things and made us realize we could do it too!

I downloaded the book then went to Staples to have it made into a booklet and stayed up till 1pm last night to read it. It was very, very, very informative and helpful.

We were especially interested in your experiences with off shores and with the app store approval process. As professional software developers we found it very useful.

It gave me a great idea about working international. I’m now working on my seventh iPhone application and hiring people from China, Canada, Columbia, India, Australia, Germany and even for very small tasks. It’s incredible how cheap you can get really good people, who are doing amazing jobs. Your book taught me how to write the perfect spec to prevent any issues and reduce the costs.

This e-book has become my bible since I bought it; I have read it several times, ferociously underlined throughout it and covered it with Post-It notes. I love the look of it — clean and easy to read (nice font size). I love the detailed descriptions of the steps Carla took and the noted resources and their URLs. I have told several people about it and encouraged them to purchase it.

We found this book to extremely helpful and it was great reading the interviews she did with some of the developers.

This book isn’t just about making an iPhone App that thousands of people would enjoy…. It is about determination, goal-setting, and goal-attainment.

These books helped me endlessly. I to was in the same position as Carla where I didn’t know how to code and thought this was the only way to make an iPhone. Her book opened a whole world of possibilities and I have read it through multiple times and often used it as a reference for my next steps.

This book gave us the confidence and final push to try something simple: A Calendar of Farmer’s Weather Rules, a really small and simple app to use as a dry run for the process.

We found this book very useful. It inspired us to create our very own App which as we speak is being built by a developer in Rumania.

The materials are awesome!!

This book helped tremendously!

This book is accessible and useful to people of all walks of life interested in iPhone development. Geeks like me get good big-picture and marketing advice, and non-technical people get just enough techie info to know where to begin.

We did everything but development on my own, with Carla’s book as our guidance. Our app cost less than $2,000 to produce.

I want you to be 100% satisfied or your money back! If you're not satisfied with Inside Secrets, please contact Customer Service to return it within 30 days for a full refund -- no questions asked.

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